OHJOI Annual Report

Turning a 60-page annual report into a cohesive editorial system for one of Florida’s leading orthopedic institutes.

/ Overview

N. 01

The 2025 Orlando Health Jewett Orthopedic Institute Annual Report brings together a year of clinical growth, patient outcomes, physician expertise, research, education, community impact and organizational milestones within a single publication.

The challenge was not simply to design individual pages, but to create a flexible editorial system capable of organizing a large volume of highly varied healthcare content while maintaining clarity, visual consistency and a strong Orlando Health brand presence. Across 60 pages, I developed layouts, information graphics, typography treatments and content structures that allowed complex information to feel accessible while giving major stories and achievements the visual emphasis they deserved.

Client

Orlando Health

Institute

Jewett Orthopedic Institute

Year

2025

Designing clarity into a highly complex healthcare publication

The report needed to communicate very different types of information within one consistent brand experience: leadership messaging, clinical services, physician profiles, operational data, patient stories, research, education, sports partnerships and community impact. Rather than relying on one repetitive template, the challenge was to create a flexible system that could accommodate dense editorial content, photography, large statistics, specialist rosters and narrative storytelling without sacrificing hierarchy or readability.

Editorial Design Principles

/01

Organize a large volume of clinical and institutional content.

/02

Create consistency across 60 pages without making layouts repetitive.

/03

Translate complex statistics into clear visual communication.

/04

Balance photography, storytelling and information-heavy content.

/05

Maintain accurate hierarchy across extensive physician and specialty information.

/06

Extend the Orlando Health brand into a sophisticated editorial experience.

/ Editorial Design System

N. 03

Design Process

Editorial Art Direction

Establishing the visual rhythm of the publication through typography, scale, composition, photography and intentional shifts in pacing across sections.

/01

Information Design

Building a modular visual language for statistics and performance metrics using large numbers, custom line illustrations and structured data blocks.

/02

Flexible Editorial Grid

Creating repeatable structural principles rather than one fixed template, allowing each specialty and story to adapt to its own content while remaining unmistakably part of the same publication.

/03

Photography & Storytelling

Using photography as both an informational and emotional device, from clinical environments and physician imagery to patient stories and sports-focused lifestyle photography.

/04

Brand Stewardship

Extending Orlando Health’s established visual identity across editorial typography, color, imagery, data visualization and section architecture while protecting consistency across a large-scale publication.

/05

Production & Detail

Managing a high volume of names, credentials, specialties, statistics, photography and page-to-page details with the precision required for a final printed healthcare publication.

/06

/ Applications

N. 04

One visual system. Many different stories.

The system was intentionally designed to shift between data, clinical information, human stories and institutional achievements. Consistent typography, color and graphic principles create recognition across the report, while flexible compositions give each specialty and story enough visual distinction to remain engaging.

A Look at Our Numbers: clinical statistics and performance metrics — 01 / Information Design

Eugene Jewett Surgery Center outcomes — 01 / Information Design

The Jewett Legacy: archival portraits alongside contemporary facilities — 02 / Editorial Flexibility/ The Jewett Legacy

Interventional Spine and Pain Management specialty page — 03 / Specialty Layouts

Hip specialty page — 03 / Specialty Layouts

Sports Medicine spread with a soccer player and performance metrics — 04 / High-Impact Storytelling/ Sports Medicine

Jennifer’s recovery story with her portrait and personal quote — 05 / Human Storytelling/ Jennifer’s Story

Research and Education page — 06 / Research & Education

Residency and Fellowship double-page spread — 06 / Research & Education

Designing a publication at this scale meant thinking beyond individual pages and building a system capable of carrying an entire organization’s story.

/ More Projects

N. 05

Orlando Health — Environmental Branding

Apolitical — Social Media Design System

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