For over 15 years, I've dedicated my career to transforming complex ideas into powerful brand stories that captivate and inspire. With a deep passion for design, strategy, and collaboration, I've had the privilege of leading brand systems that deliver real results for organizations ranging from healthcare networks to venture-backed startups.

Born and raised in Brazil, I grew up in a world of diversity, creativity, and constant change, an experience that shaped me into a versatile and resilient designer. My path hasn't been linear, and that's exactly what makes me effective.

I began my career at Chromos, a school group in Minas Gerais, Brazil, working as a Brand Designer, directing marketing and communications strategy across 11 school units and 500+ staff, managing a $300K annual budget. I led a brand repositioning strategy that strengthened the school's presence in the education market, resulting in 5 new branches across the state, with the marketing guidelines and strategy I developed still in use by the institution today.

That experience shaped my next move. I specialized in design for small businesses through a postgraduate program at UEMG, in Brazil, then co-founded Agência 3Nós, an agency built specifically to serve small and mid-sized businesses often overlooked by larger firms.

As Creative Director, I co-created the agency's brand strategy methodology and led 100+ branding, content, and inbound marketing projects across industries from healthcare and education to fashion and retail tech, for clients across the U.S., Canada, Brazil, and Uruguay, directly responsible for approximately 80% of total business revenue.

One project I'm especially proud of: creating the brand identity and content strategy for "Alice no País das Comidinhas," which earned recognition for Excellence in Branding and Social Media Content at the Belo Horizonte Media Awards.

In 2020, I relocated to the United States and rebuilt from the ground up, moving through hands-on execution roles before growing back into creative leadership, continuing to lead Agência 3Nós remotely while also directing high-impact campaigns that contributed to a 20% increase in engagement and conversion for major clients. Most recently, I led brand strategy for a major healthcare system, directing visual identity across a 27-hospital network and major service lines. That range gives me a rare vantage point: I understand brand strategy at the leadership level and design execution at the ground level, and I know how to bridge the two.

At BABCO, I worked alongside a team of designers with backgrounds at companies like Amazon, Instagram, Samsung, Airbnb, Google, and Meta, under the direction of our founder, a former Airbnb designer, building scalable brand systems for venture-backed startups across AI/ML, proptech, and deep tech, including creating the brand identity from the ground up for "Apolitical Day," a flagship global summit for public-sector leaders. My work spans from Silicon Valley tech companies to global healthcare systems.